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Consumer Electronics And Home Appliances

Consumer Electronics And Home Appliances 

African Consumer Electronics and Home Appliance market is expected to grow at a 9 per cent CAGR to reach US$16 billion by 2025. Growing awareness, easier access to market and finance and changing lifestyles have been the key growth drivers for the consumer market.

There is a lot of scope for growth from rural markets with consumption expected to grow in these areas as penetration of brands increases. Foreign goods industry in Africa is highly concentrated. In washing machines and refrigerators, top five players have more than 70 per cent market share, while in air conditioners and fans it is around 60 per cent. On the other hand, kitchen appliances segment is fragmented with top five players having 35 per cent market share. We are hopeful, that with constant engagement, the benefits of the African Continental Free Trade Area (AfCFTA) will by far eliminate these barriers by mitigating the several recurrent and challenges factors.

AI-Group Inc. had distinguished advantage of having in-depth knowledge, understanding of products and skill requirements and hands-on experience of working closely with this industry segment. We have the best candidate data base across all functions and levels for this industry segment. This will help us to be the first choice partner for talent hiring for all leading players in Consumer Electronics and Home Appliances industry.

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