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Media, Entertainment And Hospitality

Media, Entertainment And Hospitality

Africa’s Media and Entertainment industry is one of the fastest growing markets globally. The industry has been largely driven by rising consumer demands, improving advertising revenues, increasing digitization and higher internet usage over the few years.

The media and entertainment sector in India is comprises of Television, Radio, Music and Print is expected to grow at 25% in coming years.

Government in Africa has supported Media and Entertainment industry’s growth by taking various initiatives such as digitizing the cable distribution sector, increasing FDI limit in cable and DTH satellite platforms and granting industry status to the film industry for easy access to institutional finance. With these initiatives, Media and Entertainment industry is expected to grow at a much faster rate than the global average rate.

The Africa Eco-tourism and hospitality industry have emerged as one of the key drivers of growth among the services sector on the continent. Africa is also the second largest globally in terms of investment in travel & tourism sector with an investment of over US$50 billion in 2019, accounting for 10 per cent of national investment. Africa’s travel and tourism industry is growing at a high pace and has huge growth potential in coming years.

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